S.C.A.R.F.
David Rock, author of Quiet Leadership, Coaching With the Brain in Mind, Your Brain At Work and Play , as well as many articles in journals and web posts, is the founder of the Neuroleadership Institute who created the S.C.A.R.F. model in 2008. SCARF is actually the acronym for Status, Certainty, Autonomy, Relatedness, and Fairness which defines the 5 domains of experience that activate strong threats and rewards in the brain which in turn influences a wide range of human behaviors.
The conceptual understanding of how SCARF works can improve thinking and performance in individuals and teams
The conceptual understanding of how SCARF works can improve thinking and performance in individuals and teams